WINGSTOP

I challenged myself to develop a bold, flavor-forward campaign for Wingstop — all within 48 hours. The concept celebrates Wingstop’s signature green as a powerful visual anchor, setting the tone for a cohesive and energetic brand experience.

The campaign’s messaging is designed to be playful and crave-worthy, keeping flavor at the forefront. Big, confident typography mirrors the big, bold flavors that define Wingstop, while product photography takes center stage — layered dynamically over copy to create depth, focus, and interaction.

Deliverables include advertising, outdoor, digital, and promotional materials.