WINGSTOP

The objective was to give myself 48 hours to create a fun and compelling advertising campaign for the Wingstop brand. I was immediately drawn to the Wingstop green and felt that it would be a strong backdrop for all the campaign elements. The tonality of the ad message is meant to be fun and engaging with flavor top of mind. I also wanted to elevate the brand by using big and bold fonts to correspond with the big and bold flavors that Wingstop brings to the table. Where applicable, product photography was placed in the foreground and overlaid on top of the copy to have focus, depth, and interaction. Elements consist of advertising, outdoor, digital and promotional.