• Contracted as the lead designer for the 2022 Dunkin’ Donuts and Baskin-Robbins National Convention in Las Vegas, NV, which attracted over
8,000 franchisee owners and vendors

• Collaborated with the Creative Director and client marketing team to create a unified tone for branding and presentation feel and flow

• Developed the brand standards and guidelines for the entire event

• Designed hundreds of illustrations, storyboards, and assets to distribute to animators, vendors, and other graphic designers