For over four decades, the B.E. Smith name has been synonymous with trust and excellence in healthcare leadership solutions. As the #1 Executive Search Firm in healthcare, backed by AMN Healthcare, B.E. Smith is uniquely suited to help organizations fill leadership talent gaps, drive strategic initiatives, and support leadership and succession planning.
Objective: Create a new brand story and messaging for repositioning B.E. Smith as a premium sub-brand while leveraging OneAMN value propositions and the breadth of services that AMN Healthcare offers.
