Dallas Area Rapid Transit (DART) D-Link

The objective of this project was to develop a brand and advertising strategy for a new bus route serving the downtown Dallas and historic Oak Cliff areas. D-Link is a free service connecting people to all the top attractions in Dallas from Kylde Warren Park, the Arts District, Bishop Arts District, Uptown, etc. 

As a part of the project, lead team to develop branding including service name, logo, and bus design. Also lead the advertising and promotions development as well as continued promotion of the service in the DFW region.